Right now I'm building a cute but capable AI companion, experimenting with voice, generative media, and long-term memory to create a trusted interface.

Context: Meme coin trading increasingly relied on social signal and timing rather than traditional analysis.

Insight: Making wallet identity visible and followable could turn trades into a social feed for discovering trusted early signal.

Built: Started with wallet identity lookup and a follow graph, then evolved into a feed of trades with verifiable PnL and in-app copy-trading.

Outcome: Generated significant trading activity and became an early example of high-context social trading interfaces.

Context: As onchain social products emerged, shared identity and context became foundational infrastructure for the next generation of crypto apps.

Insight: A common identity and context layer could let many apps benefit from shared network effects rather than building in isolation.

Built: Owned API design, developer docs, integrations, and go-to-market, working directly with teams to adopt the platform.

Outcome: Scaled to ~1.9M onchain profiles and secured integrations with teams such as Privy, 0x, Zerion, and Helius, demonstrating real adoption across the developer ecosystem.

Context: Pre-product startup betting on mainstream adoption of NFTs.

Insight: Creation and ownership were table stakes; differentiation would come from financial upside and identity tied to owned digital assets.

Built: Shipped discovery and retention loops grounded in continuous user research and rapid iteration.

Outcome: Built highly engaged creator communities and validated social identity as a core primitive for web3 products.

Context: Growth of connected home devices created new needs around security, parental controls, and network visibility.

Insight: These emerging needs required a simple, unified consumer interface to manage the home network.

Built: Led user research and product execution, translating customer needs into a consumer-grade management experience and sales narrative.

Outcome: Drove 7× MRR growth, scaled through tier-1 telecom distribution, leading to an exit.

Context: Large-scale consumer live streaming platform with millions of users.

Insight: Expanding participation tools and incentives could broaden engagement beyond top creators.

Built: Owned mobile product; shipped guest participation and engagement features to increase creator and viewer interaction.

Outcome: Increased engagement and revenue across the broader creator base while scaling participation across the platform.